Extraordinary Comfort, by Design

From the world’s finest cotton to considered construction, every towel is engineered for exceptional absorbency, lasting softness and a more luxurious everyday ritual.

The fundamentals

GSM: The Weight Behind the Luxury

GSM (grams per square metre) tells you how much cotton is woven into every square metre of your towel. More GSM generally means more material, creating a towel that feels fuller, denser and more luxurious.

600 GSM
Exceptionally plushLofty pile
650 GSM
DenseHeavyweight plush pile
750 GSM
Air-loomedWonderfully light

Our towels live in the plush zone.

600 – 750 GSM, thoughtfully chosen for that unmistakable feeling of stepping out of the bath and into something exceptional.

Aegean Turkish Cotton
750 GSM
- Made with AEGEAN Turkish Cotton
Grand Egyptian Cotton
650 GSM
- Made with genuine Gold Seal rare Egyptian Giza cotton
Plush Zero Twist
600 GSM
- Made with microspun zero-twist cotton

01

Aegean Turkish Cotton – 750GSM

Nothing absrobs better

Aegean cotton is grown in the coastal regions of western Turkey, where its long-staple fibres create a naturally soft and airy structure, delivering high absorbency and quick drying.

Long-staple fibres
Create a smoother, stronger yarn with fewer ends exposed.
Naturally airy
A lighter structure with internal air voids for high absorbency.
Quick drying
Dries faster, stays fresher for longer.

02

Grand Egyptian Cotton – 650GSM

rarest expression of cotton luxury

Our Grand Egyptian Cotton begins with Giza cotton, grown in the nutrient-rich Nile River Delta and prized for its exceptionally long, fine fibres. The result is a perfect balance of softness, absorbency and durability.

Exceptionally rare
Genuine Egyptian cotton represents ~1% of global cotton production.
Extra long staple
Creates finer, softer and stronger yarns.
Durable comfort
Maintains its feel and performance over time.

03

Plush Zero Twist – 600GSM

Where softness becomes structure.

Our zero-twist yarn takes a different approach. The microspun construction allows the cotton loops to remain open and voluminous, creating a distinctive combination of loft, softness and surface area.